Sales Racks - Sell more in your salon
Selling products is an essential part of running a successful salon, but simply having products on display isn’t enough. The way you present them makes all the difference. Thoughtfully designed sales racks can turn your salon’s retail area into a powerful revenue generator, helping customers discover the perfect products while enhancing your salon’s overall aesthetic. If you want to boost your product sales without resorting to pushy sales tactics, the key lies in strategic placement, an engaging setup, and a seamless shopping experience. Let’s dive into how your sales racks can do the selling for you.
Placement is Important
Where you position your sales racks can directly impact your revenue. If customers don’t notice your products, they won’t buy them. Here are some of the most effective spots to place your sales racks:
Near the Reception Desk
Customers waiting to check out are naturally more inclined to pick up an extra product. A strategically placed sales rack near the counter can significantly increase impulse purchases.
At Eye Level
The most expensive and popular products should always be placed at eye level. Items placed too high or too low are more likely to be ignored.
By Styling Stations
While sitting in the chair, clients have time to look around. A well-organized sales rack nearby can spark interest in products used during their appointment.
In the Shampoo Area
Clients often want to take home the same shampoo and conditioner used in their service. Displaying these products near the wash area makes it easy for them to remember and ask about them.
Smart sales rack placement ensures your products feel like a natural part of the customer experience rather than an afterthought.
Create an Inviting Display – The Art of Product Presentation
Your sales racks should be more than just shelves—they should invite customers to explore and interact with the products. A disorganized or cluttered rack can overwhelm customers and lead to missed sales opportunities.
Keep It Simple
Too many options can be confusing. Instead of displaying every product you sell, focus on a curated selection of bestsellers and seasonal favorites.
Group by Category
Organize products into sections like “Moisture & Repair,” “Volumizing,” or “Heat Protection” to help clients quickly find what they need.
Use Lighting to Your Advantage
Subtle LED lighting can highlight featured products and make your sales racks stand out.
Add Small Descriptions
Simple signs like “Perfect for dry hair” or “Lightweight styling without buildup” help guide customers toward the right choice.
A beautifully arranged sales rack doesn’t just display products—it tells a story that entices customers to make a purchase.
Sell Without Selling – The Power of Storytelling
Many hairstylists feel uncomfortable pushing products on their clients, but selling doesn’t have to feel salesy. Instead of making recommendations sound like a sales pitch, use storytelling to create a connection between the product and the client’s needs. For example:
- “This serum is a game changer for frizzy hair—I use it on clients every day!”
- “This dry shampoo has been flying off our shelves because it doesn’t leave any white residue.”
- “Since we used this leave-in conditioner on your hair today, you might love it for at-home maintenance.”
Instead of just telling clients what to buy, you’re showing them how it fits into their routine, making them far more likely to purchase.
Make Your Sales Racks Interactive
People love to touch, smell, and test products before committing to a purchase. The more interactive your sales racks are, the more engaging they’ll be.
- Offer Testers – Provide sample bottles so clients can feel and smell the products.
- Set Up a Try-It Station – A mirror and styling tools near the rack can encourage customers to experiment with styling products.
- Use QR Codes – Add QR codes to shelves that link to product videos or reviews.
When clients can experience products firsthand, they connect with them emotionally, making them far more likely to buy.
Keep Your Sales Racks Fresh and Engaging
A stagnant display won’t capture attention. Rotate products and update displays frequently to keep things interesting.
- Highlight Seasonal Must-Haves – Moisturizing treatments in winter, UV protection in summer.
- Promote Limited-Time Offers – Feature “Product of the Month” or “Buy One, Get One” specials.
- Move Products Around – If something isn’t selling, try placing it in a different location.
The more dynamic your sales racks are, the more engaging they’ll be for customers.
Your Sales Racks Are Silent Salespeople
When used correctly, sales racks do the selling for you. They subtly guide customers toward products they’ll love, without the need for a hard sales pitch. The right setup, lighting, and organization can dramatically increase sales while enhancing your salon’s ambiance. At Just Add People, we offer a range of professional-grade sales racks designed for salon use. Whether you need sleek wall-mounted shelves, stylish freestanding displays, or customized solutions, we have the perfect fit for your space. Visit our showroom or contact us today to find the ideal sales racks for your salon!
