Sales Shelves

Retail shelves – Sell more in your salon

In a hair salon, it’s not only about the treatment itself – product sales are an important part of the business. But how do you make sure your products get noticed and actually get sold? That’s where retail shelves play a key part. A well-organised, thoughtfully placed retail shelf can increase your add-on sales and improve the client experience. If you’ve ever wondered why some salons sell far more products than others, the answer is often simple: they present their products the right way. It’s not enough just to have good products – they also need to be placed well, be easy to see, and feel like a natural part of the client’s time in the salon.

Placement matters

Where your retail shelves stand makes a big difference to how much you sell. Here are a few important spots that can really help:

Close to the till

When the client is waiting to pay, they’re often more open to adding a product. A well-placed retail shelf by the till can greatly increase spur-of-the-moment purchases.

At eye level

Products placed at eye level are noticed and chosen far more often. Avoid hiding your best sellers on the bottom or top shelves.

By the work stations

While the client is sitting in the chair, they have time to look around. A discreet, but well-designed retail shelf near the mirrors can help them spot new products.

By the backwash area

Shampoo and conditioner are used here, so why not show them right here? Many clients like to buy the products that were used in their service.

Placement isn’t only about being seen – it’s also about making products feel like a natural part of the client experience.

Inviting and inspiring retail shelves

A messy, randomly put-together retail shelf doesn’t make clients buy – quite the opposite. A well-designed, good-looking display creates interest and gives the products a more special feel.

• Keep it simple – Too many products can confuse the client. Show a selection of your most popular products and change them regularly.
• Group by type – Create small sections on the shelf, for example “Moisture & care”, “Volume”, “Styling”, and so on. It makes it easier for the client to find what they’re looking for.
• Use lighting – A bit of spot lighting or LED lighting on the retail shelves can make a huge difference and make the products look more special.
• Use signs and short descriptions – A quick line like “Perfect for dry hair!” or “Adds body without weighing it down” can guide clients towards the right product.

Think about how you experience shops yourself – the best laid-out places make you stop, look, and buy. The same idea applies to your salon.

Storytelling – Sell without selling

Many hairdressers feel uncomfortable “pushing” products on clients. But in truth, good selling isn’t about pushing – it’s about guiding and inspiring. Use storytelling to make your products more interesting:

1. “This oil is great for keeping curls moisturised – I always use it myself!”
2. “We’ve just got this treatment mask in – it’s perfect for you because it protects from heat and gives extra care.”
3. “This shampoo has been a best seller with us because it both cleans deeply and adds body.”
4. The rule to remember is that you can’t sell something, but you can make people want to buy.

When you share your professional know-how, you help the client make a decision – without them feeling pressured.

Make the retail area hands-on

Clients love to touch and try products before they buy. That’s why your retail shelves should invite people to try things out.

• Testers – Let clients try products, especially styling products, oils, and leave-in products.
• Demo space – Have a small “try-out area” with a mirror and brushes where clients can test products themselves.
• QR codes – Place QR codes on the shelves so clients can scan and read more about the product online.

When clients get to experiment and experience the products for themselves, they’re more likely to take them home.

Refresh your retail shelves regularly

Even the best retail shelves lose their effect if nothing ever changes. Update your shelves from time to time, so clients always have something new to look at.

• Change products with the seasons – Moisture boosters in winter, UV protection in summer.
• Introduce offers – Highlight “Product of the month” or “2 for 1” deals.
• Move things around – If a product isn’t selling well, try placing it somewhere else on the shelf.

The more lively your retail shelves are, the more interesting they become for clients.

Retail shelves are your finances’ best friend

If you see your retail shelves as more than just storage, they can become one of the most effective tools in your salon. With the right placement, lighting, storytelling, and hands-on experience, you can greatly increase your product sales – without having to do cold selling. At Just Add People, we offer a wide range of retail shelves that are both good-looking and practical, so you can create the perfect retail area in your salon. Whether you want minimalist wall shelves, elegant shelving systems, or specially designed solutions, we have what fits your salon style. Visit our showroom or contact us today to find the perfect retail shelves for your salon!