Branding for hairdressers

Foreword

In an industry where personality and customer satisfaction are all-important, branding is about much more than a logo or a name. Branding is what your customers say about you when you are not there. The question is how you actually shape that conversation.

Branding is more than a logo

Most people think of branding as visual identity, logo, colours and typeface. That is only a small part of it. Your brand is the sum of all the experiences customers have with you: the feeling they take away and the story they tell their friends.

Create an experience that speaks to your customers

Strong branding is about creating an experience that is specifically tailored to your customers. It could be a cup of coffee when they arrive, a particular atmosphere created by the music, or something completely different. Perhaps your salon plays hard rock all day if that is what attracts your customers. Every single touchpoint is an opportunity to strengthen your brand.

Your interior is part of your brand

Your interior is one of the most powerful tools you have. A well-designed salon makes customers want to stay and talk about the place afterwards. Consider lighting, colour choices and styling chairs as part of the atmosphere you are trying to create, not just as practical furnishings.

Say it again and again

Consistency is essential. Your interior, communication and service should work together and point in the same direction every time. When the experience is consistent, your brand becomes stronger and people’s trust in you grows with it.

Create positive word of mouth

You cannot control what people choose to pass on, only the likelihood that it will be something positive. Here is a good example: even though we have the largest showroom in the Nordic region, filled with complete salon interiors, it is almost always our 4-metre-high front doors that visiting hairdressers mention first to their friends. That was not what we expected to become the topic of conversation.

Final thoughts

Ultimately, branding is about what customers feel and experience, not just what they see. Would you like an outside perspective on the signals your interior is actually sending? Then write to me or stop by our showroom and see what becomes the topic of conversation among your customers.