No-shows: What you can do

Why are no-shows a problem?

They cost you money

Every hour you have reserved but not filled is effectively lost income. You could have had a paying client in your chair instead.

They disrupt your planning

Your calendar is carefully organised so you can get the most out of your day. When a client doesn’t show up, your plan falls apart, leaving you with a gap that generates no income.

They create uncertainty

Think about how much energy you spend wondering whether certain clients will miss their appointments again. It affects both your level of service and your enjoyment of your work.

Your time is worth money

Your time is the most valuable thing you have in your business. If you don’t value it yourself, some of your clients won’t either. It’s not about being harsh; it’s about being able to continue providing good service to everyone else.

Work out what your actual hourly rate needs to be to cover wages, rent and products. That figure is your starting point for deciding how high your cancellation fee should be.

Remember to inform clients about the fee before charging it

Under Danish law, you may charge a fee for a no-show, but only if the client has been informed of the terms in advance. Without that information, you cannot enforce the fee if the client complains. Good places to provide this information include your website under terms and conditions, during the booking process itself, or in a reminder sent by SMS or email.

What do you do when a client doesn’t show up?

Contact the client with a friendly, non-accusatory message and let them know that the fee will be charged. If they have already provided card details or paid a deposit, it’s simple to charge the amount. Otherwise, send an invoice or a MobilePay request with a brief explanation.

If the same client misses several appointments, it is a perfectly natural business decision to consider whether you want to continue booking them. People can change, but experience shows that this rarely happens.

When it feels wrong to charge a fee

Many hairdressers and beauty professionals feel uncomfortable charging for a service they have not provided. But you have provided something: you reserved the time, incurred the costs and could have had another client instead. A cancellation fee is not about being strict; it is about protecting your business.

Practical tips

• Set clear boundaries: give clients a short explanation, such as “a fee will be charged for cancellations made less than 24 hours before the appointment”.
• Send reminders: an SMS or email 24–48 hours before the appointment significantly reduces no-shows.
• Take a deposit for larger treatments, such as a major colour treatment or tattoo.

In short

It’s not about punishing clients, but about being clear that your time has value. If a client keeps missing appointments, letting them go can actually free up space for a new, reliable client who genuinely shows up. It affects your mood when an appointment falls through—it’s really frustrating—and your other clients notice.

If you’d like to discuss how best to structure your cancellation policy, write to me. And if you also want to work on retaining your best clients, I’ve written about why discounts aren’t the way to do it.