Support your hairdresser for 0 kr.

Why “Support your hairdresser for £0”?

You probably know from experience that likes, comments, reviews and shares can be just as valuable as paid ads. (If not more valuable.) At a time when social media is filled with advertising, word-of-mouth marketing is still the strongest motivator for new customers. That’s why your customers can help you significantly without it costing them a penny. Help your customers understand that they are your very best ambassadors. When they share your posts or write a review, they create credible word-of-mouth recommendations within their own network.

Be clear with your customers

Many of your customers would genuinely like to help, but don’t always know how. That’s why it’s important to be clear and show them the different ways they can support you:

• Like and comment on your posts (for example, on Facebook and Instagram).
• Share posts or “tag” friends who are looking for a new hairdresser.
• Recommend you on Google, Facebook or Trustpilot.
• Check in on your social media while they’re in the salon and share before-and-after photos.
  

Once customers see how easy it is and how much of a difference it makes to the salon, they’re often happy to help—and many actually enjoy showing off their new hair.

Focus on the personal touch

Your customers come to you because you give them a great experience and a beautiful result. Remind them that their personal voice is more valuable than a standard advert. By leaving a review in their own words and with their own photos, they tell their friends and family: “I had my hair done somewhere I trust and feel proud of.” A simple photo of their new hair with a short note about why they’re happy can convert more new customers than an expensive advert because it feels genuine and trustworthy.

Make it easy—use graphics, text and guidance

The more you help your customers along the way, the more likely they are to actually do it. For example, you can: Share pre-designed posts and images that encourage people to like, share and comment. Put up a small poster or card in the salon with a QR code or a message such as “Feel free to tag us on social media” or “Remember to leave a review if you’re happy!”. Guide customers during their appointment: “If you’d like to support the salon, a like or a review would help us a lot. It’s completely free for you and a great help to us.”

Give them a small reason to share

Even though it’s all free, you could consider giving customers a small “thank you” when they support you at the beginning. It can feel intimidating to be the first person to write a review. For example:

• A mini product as a “thank you for your review”.
• A symbolic discount on their next visit if they tag or review the salon (if it makes sense for your concept).
• Put up a board with the names of people who have left a review that week. This creates a sense of community and recognition.

Remember: It doesn’t need to be a big reward. Many customers are happy to write a review or share a post for free, but they will always feel extra appreciated when you clearly acknowledge their effort. You can always consider negotiating with your supplier. If you ask for 100 travel-size shampoos to hand out to new potential customers, even the least flexible supplier or sales representative would say yes, as it’s a small expense with the potential for significant sales growth.

How to share the message

Below, you’ll find the graphics you can post on your Facebook, Instagram or website. They give customers specific tips on what they can do to support you without having to pay a penny.

You could also combine these graphics into a carousel post on Instagram or share them over time on Facebook with a short message thanking your customers for all the fantastic support they already give you.

Final words

Getting more loyal customers doesn’t have to be about having a large advertising budget. With a few clear calls to action and easy-to-understand messages, you can activate your customers’ desire to help—completely free of charge. Most customers are happy to support their favourite hairdresser once they realise how easy it is and how much it means.

Feel free to use the images below and see the difference when your customers suddenly become your best ambassadors. It can give your business a solid boost, and all it takes is a click, a comment or a review from someone who already loves your salon.

Footnote

We created the images, so you’re welcome to use them as much as you like. The only thing you’re not allowed to do is sell them.