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In an industry where personality and customer satisfaction are all-important, branding is about much more than a logo or a name. Branding is what your customers say about you when you are not there. The question is how you actually shape that conversation.
Most people think of branding as visual identity, logo, colours and typeface. That is only a small part of it. Your brand is the sum of all the experiences customers have with you: the feeling they take away and the story they tell their friends.
Strong branding is about creating an experience that is specifically tailored to your customers. It could be a cup of coffee when they arrive, a particular atmosphere created by the music, or something completely different. Perhaps your salon plays hard rock all day if that is what attracts your customers. Every single touchpoint is an opportunity to strengthen your brand.
Your interior is one of the most powerful tools you have. A well-designed salon makes customers want to stay and talk about the place afterwards. Consider lighting, colour choices and styling chairs as part of the atmosphere you are trying to create, not just as practical furnishings.
Consistency is essential. Your interior, communication and service should work together and point in the same direction every time. When the experience is consistent, your brand becomes stronger and people’s trust in you grows with it.
You cannot control what people choose to pass on, only the likelihood that it will be something positive. Here is a good example: even though we have the largest showroom in the Nordic region, filled with complete salon interiors, it is almost always our 4-metre-high front doors that visiting hairdressers mention first to their friends. That was not what we expected to become the topic of conversation.
Ultimately, branding is about what customers feel and experience, not just what they see. Would you like an outside perspective on the signals your interior is actually sending? Then write to me or stop by our showroom and see what becomes the topic of conversation among your customers.
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Early, late or flexible opening hours? See the pros and cons of four types of opening hours, and choose the one that suits your dream clients.
Employees rarely leave a salon without a reason. Learn how to stay calm and build a salon community people want to stay in.
How to get more Google reviews as a hairdresser: make it easy for customers, ask at the right time, and avoid the mistakes Google does not allow.
How to handle no-shows professionally and what Danish law says about charging a cancellation fee.
Have you found the perfect hairdressing chairs and wash units, but would like to spread the payments over a longer period? Then financing may be exactly the right solution for you. However, many hairdressers are unfamiliar with all the finer details, such as residual value, and how some companies advertise low monthly payments while failing to mention that a large final payment is due. In this article, you’ll get a simple explanation of the most important financing terms and what they mean for you in practical terms as a hairdresser.
As a hairdresser, you know how much good recommendations and word of mouth mean to your business. But not all clients think about how best to support you, especially if they believe they need to spend a lot of money to make a difference. In fact, they don’t need to spend anything at all! Here’s a guide you can share with your clients (on social media, in newsletters or in the salon), so they know exactly how they can help you, completely free of charge.
In an industry where many hairdressers do their utmost to give their clients a fantastic experience, it’s frustrating to see some hairdressers being deceived during the purchasing process. So how should you pay for your salon?
Should you spend money on marketing as a hairdresser? Read on to find the solution that best suits your salon.
See what a hairdresser typically earns as a newly qualified professional, apprentice, and experienced worker, and what affects pay the most in practice.
Discover the secrets to selling more with less as a hairdresser. This article explores the importance of simplifying your sales area and sending your customers home with a great experience and some wonderful products.
Do you have an empty workstation in your salon and also dream of buying new furniture? You have a unique opportunity that you should consider: rent out the space and use the money to buy new furniture. Read on to find out how to do it.
Five practical steps to make your salon Instagram-friendly, from a photo-worthy feature wall to a hashtag your clients use themselves.
