Opening hours: how to attract your dream customers

Who are your dream clients?

Start by thinking about who your dream clients are. What are their lifestyles and working hours? Are they busy professionals who want an early appointment, or can they come in during the day? Your opening hours attract different clients, so choose them based on who you want to attract.

Early opening hours

Many hairdressers open early to attract clients with busy days, such as businesspeople or parents who need to drop off their children.

• Advantages: You attract clients with tight schedules, bring clients in before the day really begins, and stand out from salons that open later.
• Disadvantages: You and your staff must be willing to start early, and there may be few clients during the early hours, depending on the local area.

Later opening hours

Evening opening hours can attract clients who cannot come during the day, such as those who work regular daytime shifts. This can be especially beneficial in cities where many people work late.

• Advantages: You attract clients with traditional working hours and can create a lively atmosphere in the evening.
• Disadvantages: There is a risk of staff fatigue after long days, as well as extra operating and staffing costs.

Flexible opening hours

One trend today is to adjust opening hours according to demand, so you open early on some days and close later on others.

• Advantages: You accommodate more types of clients, can see when there is the most traffic, and provide freedom for both you and your staff. It can also create a more exclusive feel for those who have booked.
• Disadvantages: Planning can be difficult if you do not have a good system, and it requires you to continually assess your clients' needs. You cannot accept walk-ins in the same way.

One client at a time

Some salons, especially those offering exclusive treatments, only serve one client at a time. The opening hours are then more limited, but the experience becomes more personal.

• Advantages: An intimate atmosphere where clients feel valued, and the opportunity for tailored treatments, often at a higher price.
• Disadvantages: Fewer clients per day can limit revenue, and clients must be willing to book in advance and wait.

Final thoughts

There are no right or wrong opening hours. Decide who your dream clients are and find the balance that suits your salon. Opening hours are more than just hours; they are part of the experience you offer. And do not be afraid to adjust them as you get to know your clients better.

Do you need help choosing? Feel free to write to me.