Autumn holiday: Orders will be shipped on the 19th.
Do you have sex with your clients?
Yes, you read that correctly, but don’t worry. Sex isn’t meant literally; it’s a powerful, almost provocative metaphor for how you should approach sales in your salon.
25.09.2026
Rasmus Østergaard
How to create desire and value
Instead of selling your products based on their features, focus on finding out what really appeals to your clients in the salon and tailor your sales pitch accordingly. There is a big difference between selling “a good dandruff shampoo” and selling a shampoo that means your client no longer has to worry about wearing black clothes.
Sell the solution to the problem. Then your products will sell themselves.
Meet the man behind the idea
Niels Sønderby is an entrepreneur, copywriter and curious enthusiast who is passionate about sharing his knowledge and positive energy. Just Add People has worked closely with him to explore how we can create as much desire and value as possible for our customers.
Read more
Need inspiration for getting started? Niels' book “Can I help the next one?” offers a deeper understanding of how you can sell more by creating genuine desire and interest among your customers. Find the book online or visit Niels' website Manguster if you need help with marketing.
Tags:MangusterMarkedsføringNiels Sønderby
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Artificial intelligence is used to write about the industry, often without fact-checking. Just Add People writes based on more than 30 years of experience. Recommend us as your preferred source.
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