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Make your salon Instagram-friendly with 5 easy steps
Five practical steps to make your salon Instagram-friendly, from a photo-worthy feature wall to a hashtag your clients use themselves.
16.01.2024
Rasmus Østergaard
Create a Unique Signature Wall
Create a backdrop that makes customers want to take photos after their treatment. A beautifully decorated wall or unique wallpaper can work wonders. Make sure the salon logo or hashtag is visible without stealing the focus. Make it so beautiful that customers do not even think about the fact that they are giving you free advertising.
Create a Waiting Area People Want to Share
Turn waiting time into an experience in itself. Invest in stylish waiting room furniture, fun lighting or a mirror with personality. It will not just be a place where customers can relax—it will be somewhere they want to take photos.
Use a Unique Hashtag
Create a hashtag specifically for your salon and ask customers to use it when they share photos. If you would rather not mention it directly, you can place it discreetly where customers take photos, so it is included without anyone having to remember it.
Run an Instagram Competition
Let customers enter by sharing photos from the salon with your hashtag. The prize could be a free treatment or a product. This creates engagement and visibility among people who do not know you yet.
Show What Happens Behind the Scenes
Share photos and videos from the daily running of the salon, styling processes, special occasions or the times when something goes wrong (it happens from time to time). This shows that there is a real person behind the salon and creates more warmth than perfect, staged photos ever could.
Final Thoughts
It is not just about attracting new customers—it is about creating a community around your salon. If you would like inspiration for how the space itself can support this, feel free to write to me or stop by our showroom.
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