Support your hairdresser for free

Why “Support Your Hairdresser for Free”?

You probably already know that likes, comments, reviews, and shares can be just as valuable as paid ads – if not more. In a time when social media is flooded with advertisements, word-of-mouth marketing remains the strongest motivator for attracting new clients. That’s why your customers can help you significantly—without it costing them a thing. Make your customers understand that they are your best ambassadors. When they share your posts or write a review, they create credible word-of-mouth within their own networks.

Be Clear with Your Customers

Many of your customers would love to support you – they just don’t always know how. That’s why it’s important to be clear and show them the different ways they can help:

• Like and comment on your posts (e.g., on Facebook and Instagram).
• Share posts or tag friends looking for a new hairdresser.
• Recommend you on Google, Facebook, or Trustpilot.
• Check in on social media while in the salon and share before/after photos.

Once customers see how easy it is and how much of a difference it makes, they’re often happy to help – and many even enjoy showing off their new hairstyle!

Focus on the Personal Touch

Customers choose your salon because you give them a great experience and beautiful results. Remind them that their personal voice is more powerful than any standard advertisement. By leaving a review in their own words, with photos, they tell friends and family: "I got my hair done somewhere I trust and am proud of." A simple photo of their new haircut with a short caption about why they’re happy can attract more new clients than an expensive ad—because it feels genuine and authentic.

Make It Easy – Use Graphics, Text, and Guidance

The more you guide your customers, the more likely they are to support you. For example:

• Share ready-made posts and images that encourage likes, shares, and comments.
• Display a small poster or card in your salon with a QR code or a simple message like:
  “Tag us on social media!” or “Leave us a review if you’re happy!”
• Gently mention it during appointments:
  “If you’d like to support the salon, a like or review would mean a lot. It’s completely free for you and a big help for us.”

Give Them a Small Reason to Share

Even though it’s free to support, consider offering a small “thank you” to customers who help out initially. Being the first to write a review can feel daunting, so a little incentive can help:

• A mini product as a thank-you for leaving a review.
• A symbolic discount on their next visit if they tag or review the salon (if it fits your business model).
• A board in the salon with names of customers who left a review that week – creating a sense of community and recognition.

Remember: It doesn’t have to be a big reward. Many customers are happy to leave reviews or share posts for free—but they’ll feel even more appreciated if you acknowledge their effort.

Bonus Tip: Consider negotiating with your suppliers. If you ask for 100 travel-size shampoos to give to potential new customers, even the most reluctant supplier will likely say yes – it’s a small cost for them with the potential for significant sales growth.

How to Share the Message

Make or find graphics you can post on Facebook, Instagram, or your website. They should provide customers with clear tips on how they can support you – without spending a penny. You can combine these graphics into a carousel post on Instagram or share them regularly on Facebook with a short thank-you message for all the amazing support you already receive.

Final Thoughts

Attracting more loyal customers doesn’t have to rely on big advertising budgets. With a few simple calls to action and easy-to-understand messages, you can activate your customers’ desire to help – for free. Most customers are happy to support their favorite hairdresser once they realize how easy it is and how much it matters. It can give your business a solid boost – and all it takes is a click, a comment, or a review from someone who already loves your salon.